Dubai-Based Fashion Label Fajr Al-Sabah Sells 49% Stake for €100 Million Following Jewelry Fashion Week Showcase
Dubai – June 20, 2025: In a major milestone for the region’s fashion industry, designer and entrepreneur Fajr Al-Sabah has sold a 49% stake in her clothing brand to a private investor in a deal valued at €100 million.
The investment marks a significant vote of confidence in the brand’s growing international presence and future expansion plans. Founded and headquartered in Dubai, the brand has gained recognition after a series of high profile showcases that have propelled the brand into the spotlight.
Earlier this year, Fajr Al-Sabah’s Black Collection opened the exclusive 75th birthday celebration of Fashion TV’s founder, Michael Adam Lisowski, held on April 16 at Dolce Legends, Trade Centre DIFC, Dubai. The glamorous showcase further cemented the brand’s growing presence in global fashion circles.
In another recent highlight, Fajr Al-Sabah designs appeared in the latest Jason Derulo music video, “Komasava”, giving the label exposure to an international audience and solidifying its crossover appeal.
The strategic investment follows the brand’s recent showcase at Dubai Jewelry Fashion Week on June 13, where Fajr Al-Sabah unveiled her latest suit collection in collaboration with renowned luxury jewelry designer Pavit Gujral, whose elegant and intricate pieces elevated the runway presentation. The collection featured bold tailoring accentuated with Gujral’s signature statement pieces. “I was nervous backstage,” Fajr Al-Sabah recalled with a laugh. “Each brooch was worth around AED 100,000, and I kept thinking, ‘Please don’t drop it on the runway, I kept worrying one might fall off mid-walk!’ Fortunately, everything went smoothly.”
The collection was also enhanced by the use of Mozafarian fine jewellers since 1821, adding a refined, timeless touch to the bold tailoring on display. The female models wore diamond necklaces that were valued between £125,000 to £450,000.
“I signed the contract on the 17th of June. This strategic partnership will accelerate our next phase of growth, including global retail expansion, digital innovation, and product development,” said the brand’s founder in a statement on Friday. “We remain committed to our creative vision and to delivering quality fashion that represents our roots and aspirations.”
The investor, whose identity remains undisclosed, is expected to bring additional operational expertise and market reach, particularly in European and Asian markets.
With this move, the brand joins a growing list of UAE-born companies attracting international investment and redefining the global fashion narrative from the Gulf region.
When asked about stepping away from her aviation career, Fajr Al-Sabah added, “If the investor eventually requests it, I’ll consider it seriously—but for now, this dual life is part of what makes the brand authentic, I discover better models at work and I conduct photoshoots across international cities.”
When asked about future plans, Fajr Al-Sabah revealed the brand is preparing to open 3 stores in Dubai, a major step in establishing a physical retail presence. “We want to create immersive spaces where customers can truly experience the world of Fashion—from design to detail, we would also like to start selling jewelries, perfumes and cosmetics” she said.
